OUR STORY: Cultivating Relationships
Maraia & Associates is an elite professional coaching firm providing business development training for accountants and attorneys. Our method is based on the value of building client relationships. Our extensive experience in relationship management enables our specialists predict how professionals think about business development and understand how clients make buying decisions.
The Maraia Method® applied to every phone call and meeting, offers a fresh outlook and new practices resulting in strong client relationships, improved client retention, increased growth and revenue and a satisfying collaborative work environment for your professionals.
OUR MISSION : Coaching you to success
It is our mission to help you transform your practice into one that attracts more clients, generates more revenue and ultimately gives you more satisfaction from your daily client interactions.
Working from the rainmaking mindset, your professionals will create new work habits that translate into revenue growth, more clients and deepened relationships with existing clients. Your team will benefit by working together as part of the relationship based practice, increasing collaborative cross-selling and improving client service.
Whether you practice in the AM Law 100 or a boutique firm, Maraia & Associates can craft a customized program to embed the Rainmaking Mindset in your firm’s culture.
What Is The Rainmaking Mindset?
Transforming your firm’s culture into one where every professional knows how to build relationships with prospective clients.
Keeping your partners engaged, energized and motivated to build relationships.
Working just beyond your comfort zone without fear, uncertainty and doubt.
The Maraia Method
The Maraia Method® is a both a process for improving selling and networking behaviors via the deepening of relationships and a coaching process designed to ensure those behaviors last.
Rainmaker Toolbox Workshops
When You Have the Right Tools! Our Rainmaker’s Toolbox will give you an indispensable set of tools you can use to build a successful practice.
Call To Action Workshop
We provide specific, detailed steps your professionals can use to create and deepen relationships within their existing and expanding networks.
At Maraia & Associates
We believe that Relationships Are Everything
In fact we even wrote a book about it. For over 20 years, we’ve been helping attorneys and other professionals improve their selling and networking behaviors by learning how to deepen relationships. And our coaching process is designed to ensure those behaviors take root and flourish.
Why is client feedback important for business development?
Why is it better to listen than talk?
Why is it important to sometimes say no?
Why is client feedback important for business development?One of the most important skills in a rainmaking toolbox is getting client feedback. If you\'re not constantly asking feedback from almost all of your clients, then there\'s no way that you can develop a strategy that has any meaning. What we suggest is that there\'s two questions that you can ask, when you\'re asking a client for feedback.
Why is it better to listen than talk?When you\'re listening you\'re learning. To be a great rainmaker, it\'s absolutely essential that you listen to your clients. When you\'re listening you can gain information about their business needs and their personal needs. You can gain information about their professional needs, and then you can determine how to meet those needs. When you\'re meeting a client\'s needs because you\'ve listened and learned what those needs are, then you are effective as a professional, and you will become a great rainmaker.
Why is it important to sometimes say no?If you don\'t say no to certain opportunities that pass by then you really don\'t have a strategy and what we find is that those rain makers who have a very clear idea of who their ideal client is and where they want to go with their business or their practice are much more likely to be effective in generating the business they want and they get a lot of yeses of the kind that they want rather than trying to take the kind of business that they really don\'t have their heart in.
[box] A question we got from a client recently was this: “I’m slated to speak at a roundtable on a new topic that I’m excited about (even though it’s not really my current area of expertise), but one of my bigger clients just invited me to a dinner with their new VP...
[box] This month, I sat down with Mark Maraia and Matt Rowe of Maraia & Associates to discuss how creating a Go To Market strategy is an integral, yet often overlooked, component to successful business development.[/box] A Go to Market (GTM) strategy is a plan for...
What’s Your Revenue Growth Strategy? Think Like a Rainmaker to Drive Revenue Growth Lawyers and other professionals often get caught up in thinking there is really only one way to increase revenue: work harder. We debunked this idea in our last newsletter by delving...
The author of two acclaimed business development books, Rainmaking Made Simple and Relationships Are Everything, Mark is an accomplished relationship development coach with two decades of experience and a global following among the world’s leading professional service firms. “I believe that if you want to change the world, the only way to do that is ONE RELATIONSHIP AT A TIME.I founded my own training and coaching firm two decades ago with the fervent belief that every relationship in your life is a classroom. If you pay attention to those relationships and view them as learning opportunities, you can learn enormous amounts about yourself and how to grow your business. And you can even derive fun and enjoyment from the process! Relationships are everything to me and that’s why I operate with the belief that “everyone loves relationships – they just don’t know it yet!” Indeed rainmakers enjoy high levels of relationship literacy while the average professional does not.”