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A Tale of Two Sisters

A Tale of Two Sisters

Volume 11, Issue 9 As I’ve said before, your attitude is everything. It can either be your best friend or your worst enemy. I recently met a lawyer from Canada who attended a seminar in Monterey, California where I was co presenting. She shared a story that...
Relationships Are Everything!

Relationships Are Everything!

Volume 11, Issue 8 TABLE OF CONTENTS: Introduction Part I: Starting Relationships Chapter 1 – Fourteen Ways to Generate Leads Fast: Where Do I Find People Who Might Want to Hire Me? Chapter 2 – Make it Fun or You Won’t Call: How Do I Choose Who to...
Meeting More Decision Makers

Meeting More Decision Makers

Volume 11, Issue 7 To some professionals, knowing lots of decision makers is the holy grail of marketing. They figure that knowing more decision makers will lead to more marketing opportunities. While I agree it’s best to know as many decision makers as possible all...
How Much Time Should I Spend Marketing?

How Much Time Should I Spend Marketing?

Volume 11, Issue 6 From time to time we get asked how many hours per week lawyers should devote to business development at the various stages of their careers, especially as associates. Most people want to know what the norms are, but there really aren’t any...
Ending Late Meeting Starts: A Success Story

Ending Late Meeting Starts: A Success Story

Volume 11, Issue 5 One of the most maddening and persistent problems in law firms is that meetings start chronically late. As readers know, lawyers are among the most ferociously independent group of professionals on the planet. This streak of independence manifests...