by Abigail Walker | Jul 9, 2018 | Uncategorized
“Many men go fishing all of their lives without knowing that it is not fish they are after.” Henry David Thoreau Believe it or not, most lawyers, when left to their own devices, tend to practice law. In fact, many lawyers spend their entire careers practicing law....
by Abigail Walker | Jun 5, 2018 | Uncategorized
A question we got from a client recently was this: “I’m slated to speak at a roundtable on a new topic that I’m excited about (even though it’s not really my current area of expertise), but one of my bigger clients just invited me to a dinner with their new VP and...
by Abigail Walker | May 10, 2018 | Uncategorized
This month, I sat down with Mark Maraia and Matt Rowe of Maraia & Associates to discuss how creating a Go To Market strategy is an integral, yet often overlooked, component to successful business development. A Go to Market (GTM) strategy is a plan for a business...
by Abigail Walker | Mar 9, 2018 | Uncategorized
Most lawyers, at least those who are interested in keeping their jobs and making more money than they did last year, are familiar with the need to generate revenue. Get new clients. Bill more hours. Work harder. Hustle. Grind…and grind and grind and grind. What if...
by Abigail Walker | Oct 30, 2017 | Uncategorized
Millennials get a bad rap when it comes to their ability to foster and maintain relationships. Regular readers of the Maraia Minutes know that Relationships are Everything for successful rainmaking. The underlying premise of the Maraia Method® is that...
by Abigail Walker | Aug 4, 2017 | Uncategorized
“Most professionals are reactive when it comes to marketing. That’s in part due to the nature of many professions, which are often reactive. We respond to client-imposed deadlines or requests. On top of that, most professionals make marketing a low...
